Creative Process
While creating a video involves technical things like equipment, lighting, and software, I personally think the most important thing for me to do when making a video for somebody is to get to know them.  Much of what I shoot is “live,” and continually re-shooting something until we get it right isn’t an option.  Because of that it’s very important for me to get to know my clients as well as I can, so that when I’m shooting a particular event I know what they’re really looking for me to capture.

Of course, the best way for me to get to know you is to spend some time with you up front.  There will be lots of phone calls, emails, and maybe even some face-to-face meetings at the onset of us working together.  Out of all that time I’ll not only know you better, I’ll have a good handle on what is particularly important to you in this video.

Beyond our initial conversations there are essentially four stages of my putting together a video for you, each of which I discuss below.
Once I’ve got a good idea of your goals I’ll put together a plan and discuss it with you.  If I'm not already familiar with where we'll be shooting the video I’ll usually want to go visit the site ahead of time so I can start brainstorming about certain shots that would be good to get, what lighting conditions are going to be, etc. (often I get both stills and video of various scenes/locations, all of which might come in handy when it comes to compiling the final video).  All of that information will help me decide what equipment I need to bring with me for the event.
Following all the prep work it’ll be time for the shoot.  Depending on what we’re doing I may use multiple cameras/people, and almost always I’ll supplement the video with lots of still shots.  For something like a wedding I always keep in mind that my job is to document an event and not become part of it, so ideally you will almost never know I’m there.  But in some cases I may want to “stage” a few particular shots–for instance, I’ve got one particular shot I always try to get at weddings.

When the event is taking place my goal is to document as much of it as I can–I always end up with way more footage than I can reasonably use.  But again, since usually I’m not working like a Hollywood director in that we can do multiple takes of the same shot, my approach is to come back to my studio was as much material as possible–lots of it won’t make it into the final edit, but I never want to watch a great moment go by and me not have the camera rolling.
Once I return with my material I immediately categorize it and label it so I make sure I have everything straight in terms of who is who and what is what.  Then it’s on to the editing stage, weaving video and still shots together to tell a story.  If there’s a narration this is usually when the script is written, and after you’ve approved the text the narration will be recorded.
Final Product
What I end up creating for you is entirely your decision.  In some instances a full-length movie is appropriate (my wedding videos usually end up around two hours), and in other cases you’ll want a brief video posted online for others to easily enjoy.  That’ll be worked out in the early stages of our discussion.  I'm completely flexible when it comes to this--what you want is what you get.  

I will add that, when it comes to weddings, a general rule of thumb for my work is I try to document the event or capture the mood--I don't bog the video down with "artsy" tricks simply for the sake of making the video look slick, but rather I focus on making sure everything special to you about the day is represented in the movie.  

And that harkens back to why it's important for me to get to know you.  During our discussions I may hear you say that you love the view from the veranda where you exchange your vows--you may not even be thinking that you want that highlighted in the video, but as we talk I'll be able to hear what is important to you, and make sure it's in the video.